Some people love blogging. And some not so much… don’t fall into this group, like I did . Adding fresh, new and informative content to your website is essential for SEO, building traffic, and brand awareness. More importantly, blogging creates brand trust and nurtures relationships with current or future customers. By blogging consistently, you have a way to potentially generate 67% more leads. The truth is, although I recommend it as a best practice to clients, in the past I had put off my own business blogging for a few reasons: Can be time-consuming Requires commitment Needs promotion However, I bit the bullet by adding blog-related tasks into our weekly workflow, and built a carefully crafted blog on this website. In the beginning, four articles were published and promoted over a span of four weeks. And guess what? We saw a 400% growth in website traffic in one month.